I like writing for other people. It’s satisfying to help them in the often-elusive search for the right words. And bonus – it’s typically about them, not me! But as I mentioned in my first blog post, I’m now putting myself out there and talking about yours truly. I thought this would be easier than it was!
I started by launching the site you’re currently reading, as well as Cognition’s Facebook page. Easy enough. I mentioned this to my best friend who then became my first FB follower (thanks, girl!). Afterward, I switched gears to catch up on some LinkedIn messages and realized I should take the plunge and put Cognition out there, too. Without thinking too much, I updated my current job as owner of Cognition. But I wanted people to see my website so I published my very first personal post! I was proud that it wasn’t written FOR anyone else or ABOUT anyone else, it was ALL ME! (Ok, if that’s not scary then I don’t know what is…)
Then, the notifications started…
People were reading and wait, REACTING to my post (ok, not a lot of reactions, but still!). That meant, they knew about my site! Which meant they read about me! Not me as vice president of a bank or a corporate representative or a brand communicator – me as a person!
Then, the cold sweats started….
It occurred to me I had just told my entire professional network about Cognition. That meant I didn’t just put myself out there on a blog or Facebook page no one knew about, I made it legit! Suddenly the immortal words of MC Hammer, “Too Legit to Quit”, took on a new meaning.
I looked back at my post to peruse its comments and did a double-take. “Wait, LinkedIn is showing a thumbnail of my website? WITH MY LOGO CUT OFF?!” Clicking frantically, I realized it wouldn’t allow me to modify the thumbnail or display the link without it. I furiously texted my small business mentor, who thankfully is also my cousin and obligated to put up with me! A mini-freak-out may have ensued about how I couldn’t fix how it was displayed and I probably looked ridiculous and would never be trusted to write anything for anyone else so would never get any business and won’t be able to sustain my livelihood and will be forced to feed my children Ramen noodles for the REST OF THEIR LIVES! But it’s not like I was overreacting or anything.
She calmed me down and reminded me that this did not mean the demise of Cognition. She oh-so-gently pointed out that in terms of a LinkedIn news feed, this was a blip on the radar among a lot of other posts. Most people would realize the thumbnail was part of the website link and not added separately by me. (And please - if she was just feeding me lies, do not ruin this illusion for me!)
Regaining my composure, we then started chatting about the other stuff I was working on. I bragged that I was finally on Facebook with an official page for the business, and waited to be showered with how proud she was of me. But here’s how the exchange actually went…
Cousin: “Cognition’s Facebook page is up? That’s awesome! So does that mean your personal profile is up too?”
Me: “Well…. Not exactly. I created one, but only because it was required in order to make the business page. I’m not going to add any friends or anything.”
Cousin: “Wait, what?”
Me: “Yeah, that way I won’t get the two mixed up and won’t have to worry about maintaining both of them.”
Cousin: “So what’s your Facebook profile name?”
Me: “Umm. Cog. Last name Nition.”
Cousin: “Your profile name is Cog Nition?!”
I patiently waited for her prolonged laughter to subside (boy, it was a long wait!) and tried to come up with some decent answers to her next questions: “How will people know who they’re working with?”, “How will you be able to comment to people?”, “How will people know it’s a legitimate, Milwaukee company run by a person and not a robot?”. Needless to say, she didn’t buy my answers (“But my picture’s on there!”, “Won’t they be able to tell from the writing?”, “What about me screams robot to you?”). Nor was she sold on the alternative profile names I thought of (“What about Cognition Owner? Asha Cognition? Anonymous Dewan? Ash-onymous Dewan? Cognasha?”).
So I concede she may have a point, though I haven’t exactly updated my profile to my real name yet. I’m taking things one step at a time (plus, you’re not allowed to change it twice within 30 days). So follow us on Facebook to see what happens, and if you get a friend request from Cognasha, just throw me a bone and accept!