A New Perspective

A New Perspective

Now that most of my family lives out-of-state, I often complain about the travel costs and infrequency of our visits.  Whenever we’re together we try to cram in as much as possible, and on a recent trip to see my parents this included volunteering as part of my annual birthday gift to my dad.  This year…

A New Partnership For Cognition

A New Partnership For Cognition

One of the things I’ve enjoyed most about Cognition has been getting to know various businesses, industries, and entrepreneurs. This opportunity has been amplified by a new partnership with Startup Milwaukee, as we’ve joined forces for their “5 Questions” series. It’s where I get to leverage their many great contacts and they get to publish my interviews with them! Check out the first article in the series and stay tuned for more.

The Road Less Parked On

The Road Less Parked On

The last month has been really exciting for Cognition. I’ve been meeting a lot of great people over coffee, finding outlets for all the caffeine jitters, and embarking on work with new clients. Then suddenly the holidays arrived, with over a month passing by since I last blogged. Looking back, I realize I encountered the same problem I’m trying to help other business owners with – finding time to balance existing work with ongoing marketing.

I intended to make that problem the focus of this reentry into blogging, until I encountered something even more problematic. That is, some of the unforeseen consequences of these coffee meetings...

If a Brand Falls in a Forest and No One is Around to Hear it…

If a Brand Falls in a Forest and No One is Around to Hear it…

When I reflect on my years in Corporate America, I realize that my own personal brand could have been better established.  Don’t get me wrong, I had a reputation for effectiveness and have the top performer trophies to prove it (they make great doorstops!).  But at the same time, I could have done more to ensure that “me as a person” and not just my work was making an impression…

Outside the Ol' Comfort Zone...Again!

Outside the Ol' Comfort Zone...Again!

This past weekend, I embarked on a much-needed girls’ trip with several of my closest friends.  We planned on a low-key outing of shopping and dinner, but…

My First Personal Venture into Social Media

My First Personal Venture into Social Media

I like writing for other people.  It’s satisfying to help them in the often-elusive search for the right words. And bonus – it’s typically about them, not me!  But as I mentioned in my first blog post, I’m now putting myself out there and talking about yours truly.  I thought this would be easier than it was!

Welp, Here It Goes!

Welp, Here It Goes!

When I was in college, I got a part-time job at a local bank’s call center where I loved chatting with customers and answering their questions.  I had some amusing encounters, like when…